Sick of cold outreach that falls flat?
Struggling to craft messages that captivate prospects?
This guide reveals the best ChatGPT prompts for sales prospecting – expert tips to engage contacts, land meetings, and smash quotas with AI’s help.
Basics of ChatGPT for Sales Prospecting
Before diving into the prompts, it’s helpful to understand how ChatGPT can be useful for sales prospecting.
Here are some of the key ways ChatGPT can assist:
- Crafting Personalized Messages – With the right prompts, ChatGPT can generate customized outreach messages that sound natural. This makes connecting with prospects much easier.
- Researching Prospects – ChatGPT can find key details on prospects from their company website, LinkedIn, and other sources. This allows you to personalize outreach and shows you’ve done your homework.
- Lead Generation – By prompting ChatGPT to find potential leads that meet your ideal customer criteria, it can help uncover new prospects. This expands your reach.
- Content Creation – ChatGPT can draft high-quality content like emails, social media posts, and landing pages to use in your outreach campaigns. This saves time.
Being specific with the details of what you want ChatGPT to generate will provide the most useful output.
20 Best ChatGPT Prompts for Sales Prospecting
Now let’s get into the top prompts for using ChatGPT for sales prospecting:
Crafting Personalized Outreach
- For [prospect name], write a personalized email outreach message introducing myself and my company and why they are a good potential fit for . Include key details that show I researched them and understand their business needs. Make the tone friendly and helpful.
- Write a follow-up email to [prospect name] at [company name] who has not responded to initial outreach. Focus on adding value and building the relationship rather than pitching.
- Generate 3 different email subject line options for outreach to [prospect name] at [company name] that are short, compelling, and likely to generate opens.
- Generate 10 opening lines for cold emails to potential company prospects that create curiosity and engage their attention in a friendly manner.
- Create a personalized connection request message for [prospect name] on LinkedIn that introduces myself, [company name], and why it makes sense to connect. Make it friendly and relationship-focused.
Researching Prospects
- Summarize key background information on [prospect name] at [company name] based on research of their LinkedIn profile and company website, including current role, background, interests, skills, and company information.
- Find the 10 most recent tweets from [prospect’s Twitter handle] and summarize key details that would be useful in personalizing an outreach message.
- Search for [prospect name] on Google and list any articles, publications, conference speaking engagements, awards, or other useful details for connecting with them.
- What groups, communities, or associations does [prospect name] belong to that would be useful for establishing common ground and making a connection?
- Based on research of [company name], summarize key details about their business, products, customers, partners, and vendors that can be used to personalize outreach.
Lead Generation
- Generate a list of 20 potential leads at companies that would be a good fit for based on these criteria: [industry, size, tech stack, use cases, etc]. Include the name, title, and company for each.
- Search [industry/location] on LinkedIn and compile a list of 50 potential leads for , formatted as Full Name, Title, Company Name, LinkedIn Profile URL
- Identify 10 healthcare IT professionals on LinkedIn who would likely be interested in . Include their name, job title, company, and LinkedIn profile link.
- Who are the key decision-makers in charge of [software/solution] purchasing at the top 10 [industry] companies in [location]? Include their name, title, and contact email if available.
- Search recent [industry] conferences and identify 20 key speaker names and job titles that would likely be good prospects for .
Content Creation
- Write a compelling subject line and preview text for a LinkedIn article aimed at directors of IT at mid-sized retailers about the benefits of .
- Draft an introductory paragraph for a sales email to [prospect name] that provides an overview of the key business challenges can help solve for them.
- Generate a list of 5-10 concise bullet points outlining the key features and benefits of for an email to [prospect name].
- Write 2-3 paragraphs overviewing [company name] and for the “About Us” page of a website targeted to [prospect industry] buyers.
- Create a value proposition statement for highlighting the key differentiators that would appeal to [prospect name] at [company name].
More on ChatGPT Sales Prompts:
Optimizing and Improving Your ChatGPT Sales Prompts
The key to getting the most value from ChatGPT for sales prospecting is learning how to optimize your prompts.
Here are some tips:
- Be as specific as possible – the more details you can provide, the better the output. Give prospect name, company, industry, product specifics, etc.
- Structure prompts in a step-by-step format – break down instructions into clear steps so ChatGPT knows exactly what you want.
- Limit prompts to 200-300 words max – concise prompts perform better.
- Include examples of what you want for complex requests – give ChatGPT an example response to the model.
- Ask follow-up clarifying questions on responses – this helps train ChatGPT and improve its capabilities over time.
- Adjust prompts based on performance – if a prompt doesn’t give you what you need, tweak it for better results next time.
- Personalize and vary prompts – don’t take a templated approach, customize prompts for each prospect/scenario.
- Maintain realistic expectations – ChatGPT has limitations so understanding results may require refining.
By consistently optimizing your prompts and providing feedback to ChatGPT, you can improve the quality of the output and establish “prompting templates” that work well for your particular sales prospecting needs.
Best Practices for Using ChatGPT in Sales
In addition to optimizing prompts, there are some general best practices to follow when using ChatGPT for sales:
- Don’t rely entirely on ChatGPT – use it to augment (not replace) your existing processes.
- Review and edit any generated responses for quality assurance.
- Avoid spamming or over-automation that can damage your brand.
- Be upfront about using ChatGPT if asked – don’t try to pass off AI-written content as your own.
- Keep prospects’ contact info private – do not provide ChatGPT with emails or other confidential prospect data.
- Stay involved in the prospect relationship – the human touch still matters.
- Monitor for errors or bias – flag inappropriate content generated by the AI.
- Comply with opt-in communication laws – make sure prospects consent to be contacted.
- Develop strong ethics policies for your team – ensure responsible AI use.
Final Thoughts
ChatGPT can be an invaluable sales asset with the right prompts.
Continually refine queries to improve quality over time.
Integrate thoughtfully alongside existing workflows for augmented human sales efforts.
Wield this AI tool strategically and you’ll smash quotas in no time.
ChatGPT Sales Prospecting FAQs
Is It Ethical to Use ChatGPT for Sales Prospecting?
Using ChatGPT for sales prospecting is ethical if done transparently, with consent, and aligns with brand values.
What Is the Prompt for Prospecting in ChatGPT?
Effective prospecting prompts provide details like ideal customer criteria, keywords, and specific instructions for lead gen.
What Is the ChatGPT Prompt for Sales Emails?
Sales email prompts should include the prospect’s name, company, product details, and clear instructions for personalization.
How to Use ChatGPT for Sales Operations?
Leverage ChatGPT for sales ops by generating prospect lists, crafting emails, social posts, website copy, and lead gen content.
What Do I Do if ChatGPT Won’t Provide a Contact Name/Email?
Never provide confidential prospect info to ChatGPT. Use it to generate outreach templates and optimize your process.
What Are the Risks of Overusing ChatGPT for Prospecting?
Overuse risks improperly representing your brand, irrelevant or spammy outreach, and over-reliance on AI over human touch.
I have been working with AI prompts for over 5 years, and I have published several articles and books on the topic. I am passionate about the potential of AI prompts to help people create better content. I am also a frequent speaker at AI conferences, where I share my knowledge and expertise with others.
