Spending hours slaving over sales emails that go ignored?
Struggling to craft messages that capture attention and drive conversions?
Well, you’re in luck – with the right ChatGPT prompts, you can easily create custom sales emails to connect with prospects and turbocharge your results.
How to Use ChatGPT for Sales Emails?
Sales emails are a crucial tool for connecting with leads, nurturing prospects, and driving conversions.
However, crafting customized, effective sales emails takes skill and time.
This is where ChatGPT comes in handy.
With the right prompts, ChatGPT can generate high-quality initial drafts of sales emails for various scenarios like cold outreach, follow-ups, referrals, and more.
You provide the context and goals, and ChatGPT provides the initial content.
Here are some tips for using ChatGPT effectively for sales email copy:
- Provide plenty of context in your prompt about the prospect/company, your product/service, past interactions, and desired outcomes. The more ChatGPT knows, the better content it can generate.
- Use concise, specific prompting. Rambling prompts produce rambling outputs.
- Specify the type of email you want (cold outreach, follow-up, referral, etc) and tone (friendly, urgent, informative).
- Give examples of emails you liked to guide ChatGPT’s style.
- Review the draft carefully before using it and edit it to fit your brand voice. ChatGPT’s writing is generic—personalize appropriately.
- Try different prompts and choose the best output. Prompting is an art that takes practice.
- Use ChatGPT to generate outlines and drafting, not the final copy. Put your human polish on it before sending it.
Crafting Effective Sales Emails With ChatGPT
Sales emails need to grab attention, deliver value, and drive the prospect to take action.
Here are some tips for crafting emails with ChatGPT that convert:
- Personalize the greeting and email body with the prospect’s name, company, and any past interactions. Avoid generic language.
- Open with a compelling subject line that’s urgent, valuable, or taps into the prospect’s pain points. Have ChatGPT generate 5-10 options.
- Make the value prop or key takeaway clear upfront. Summarize how you can solve their problem.
- Focus on benefits to the prospect, not features of your product. Keep language customer-centric.
- Use testimonials, statistics, or case studies to back up claims and build credibility.
- Use a conversational tone but avoid over-the-top salesy language. Be helpful and human.
- Include a strong CTA to schedule a call, request a demo, or download content. Make it easy for them to engage.
- Convey urgency and scarcity if appropriate but don’t be overly aggressive.
- Close by recapping value and making the next steps clear and easy. Remove friction to move forward.
- Keep paragraphs and sentences short, concise, and scannable. Check reading level.
- Ensure emails are mobile-friendly. Use callouts, bullet points, and bolding for scannability.
- Have a human review and edit every email before sending it for voice and personalization.
Test and refine templates with ChatGPT, then customize each email to the prospect.
ChatGPT Prompts for Common Sales Email Scenarios
The key to great sales email results from ChatGPT is prompts specifically tailored to your scenario and the desired outcome.
Here are some examples to adapt:
Cold Outreach Emails
I need 5 different email templates to use for cold outreach sales emails to HR managers at mid-size companies. The emails should introduce me, highlight pain points HR managers face, and offer a free demo of our HR software to show how we can help solve their problems. Make the language friendly and conversational but compelling.
Sales Prospecting Emails
Please write 3 sales prospecting email templates for outreaching marketing managers at technology startups. The emails should be short and attention-grabbing, establish me as an industry expert, mention relevant challenges marketing managers at startups face, and offer a free audit/consultation to help them achieve better results.
LinkedIn Prospecting Emails
Generate 5 sales prospecting email templates I can send via LinkedIn to connect with directors of operations. The emails should be personalized and reference shared connections, groups, or interests from their profile. Offer a free sample/trial of our supply chain optimization platform.
Follow-up Emails
Please draft 10 follow-up email templates to send after an initial sales call with decision-makers at e-commerce companies. Emails should thank them for their time, reiterate the keys talked about, remind them of the ROI/results promised, include an urgent CTA to continue conversations, discuss the next steps, and answer any questions they had.
Sales Emails to Non-Responders
Can you provide 8 sales follow-up email template ideas to reconnect with leads at technology companies who have gone cold after initial conversations? Assume the leads expressed interest initially but went dark. Emails should re-establish rapport, ask about the best way to move forward, restate the value proposition, and include time-sensitive incentives to re-engage now.
Referral Emails
Please write 5 sales email templates for outreaching to referred leads in the retail industry. The referrals came from current happy clients. The emails should build rapport based on the shared connection, offer to set up a call to prioritize their needs, and include a testimonial or positive statistic from the referring company.
60 Best ChatGPT Prompts for Sales Emails
Let’s move on to 60 impactful, ready-to-use ChatGPT prompts for sales emails covering cold outreach, prospecting, referrals, and more.
Feel free to tailor and test these prompts for your specific outreach activities.
ChatGPT Prompts for Cold Outreach Emails
- I need an email template to cold reach 10 potential clients at advertising agencies to offer a free trial of our project management software. The clients are not currently using a PM solution. Make the language friendly and compelling.
- Please write a cold outreach sales email to introduce my accounting services to local restaurants and offer a free one-hour consultation. The email should be warm and personable in tone.
- Generate an effective cold email I can send to 100 potential clients offering SEO services for law firms. Include stats on how SEO drives leads. Offer a free website audit.
- Draft a friendly cold outreach email I can send to local dentistry practices to offer a free trial of our new patient intake software. Highlight key pain points it addresses.
- Give me a sales email template I can use for cold outreach to financial advisors offering a free guide on tips to acquire new clients through social media.
- Please create a cold outreach sales email template I can send to HR managers at mid-size companies to offer a demo of our benefits management platform. Highlight useful features.
- Write a compelling cold sales email I can send to marketing managers at SaaS companies offering a free audit of their current sales funnel and tips to optimize conversions.
- Generate an effective cold sales email template to send to logistics managers promising to cut shipping costs by 10% with no commitments. Offer a free consultation.
- Give me a cold sales email template to send to healthcare providers offering a free trial of our telehealth software. Highlight benefits and ROI.
- Draft a friendly cold outreach sales email to send to retailers offering a free sample of our popular products and promising larger reorder discounts.
ChatGPT Prompts for Sales Prospecting Emails
- Please draft a sales prospecting email template I can send via LinkedIn to connect with hiring managers and offer our resume screening service, highlighting key benefits.
- Write an effective sales prospecting email to send to marketing directors at B2B SaaS companies offering a free review of their website and tips to drive more conversions.
- Create a sales prospecting email template to send to local real estate agents offering tips and best practices for using Instagram to generate leads and sales. Provide stats on ROI.
- Generate a sales prospecting email template to send to tech startup CEOs offering expert marketing guidance and a free 1-hour consultation.
- Please provide a sales prospecting email template I can send to retail store owners offering to guide them on using TikTok to drive foot traffic and sales.
- Draft a sales prospecting email I can send to financial advisors offering a free guide on the top 5 overlooked retirement planning mistakes small business owners make.
- Generate a sales prospecting email to send to HR directors offering a free sample policy handbook to help ensure compliance and mitigate risk.
- Create a sales prospecting email to send to healthcare providers offering a free HIPAA compliance assessment for their patient intake processes.
- Write a sales prospecting email to send to local dentistry practices offering a free sample of our patient intake and scheduling software.
- Please draft a sales prospecting email to send to marketing VPs offering a free audit of their sales funnel and tips to boost conversions.
ChatGPT Prompts for LinkedIn Prospecting Emails
- Write a customized LinkedIn sales prospecting email to reach marketing directors at software companies. Reference shared groups and interests. Offer free funnel consultation.
- Create a warm LinkedIn sales email to send to HR directors at healthcare companies. Note shared connections and groups. Offer a free policy handbook.
- Draft a friendly LinkedIn prospecting email to send to VPs of operations in retail. Refer to shared connections. Offer free shipping consultation.
- Generate a personalized LinkedIn sales email to send to event planners. Reference shared connections and groups. Offer 20% off the first booking.
- Please provide a tailored LinkedIn prospecting email for financial advisors. Note common groups and interests. Offer a free retirement guide.
- Write a warm LinkedIn sales email to reach directors of nursing homes and assisted living centers. Mention shared connections in the industry. Offer free telehealth trial.
- Craft a customized LinkedIn sales email for outreach to CTOs at tech startups. Reference shared connections in the space. Offer free website performance audit.
- Generate a friendly LinkedIn prospecting email to food and beverage managers. Note shared hospitality groups. Offer free menu cost assessment.
- Please draft a warm LinkedIn email to dental practice owners. Reference connections in common dental groups. Offer free patient intake software trial.
- Create a personalized LinkedIn sales email to independent insurance agents. Note connections in shared groups. Highlight referral rewards program.
ChatGPT Prompts for Follow-up Emails
- Please write a warm sales follow-up email to check in on the next steps for a marketing director at a software company after an initial discovery call. Reiterate key benefits discussed and reinforce ROI.
- Draft an effective sales follow-up email to send to a prospect at a dental practice after a demo of our telehealth software. Recap benefits, offer a limited-time discount, and suggest booking a free trial.
- Generate a friendly sales follow-up email to an event planner after sending over a proposed contract. Reinforce how we’ll help drive bookings, ask for their feedback on the proposal, and suggest a call to finalize details.
- Please create a follow-up sales email to a fashion retail prospect who attended our webinar on increasing foot traffic. Thank them for attending, highlight key takeaways, and offer a free in-store consultation.
- Write an engaging sales follow-up email to the COO of a tech startup after a free website performance audit. Summarize key ways we can boost conversions, offer additional tips, and suggest a call to discuss implementation.
- Draft a warm sales follow-up email to a prospect who downloaded a free guide on Instagram marketing for realtors. Recap key tips from the guide, offer to create a custom Instagram strategy, and include a call-to-action to book a consultation.
- Generate an effective sales follow-up email to an HR director who requested a policy handbook sample after a prospecting outreach. Thank them for their interest, ask about any specific policies they need help with, and offer a free 1-hour consultation.
- Please create a friendly sales follow-up email to a financial advisor who attended a webinar on overlooked small business retirement planning mistakes. Recap key takeaways, offer an exclusive discount on retirement plan assessments, and suggest scheduling a call.
- Write a warm sales follow-up email to a prospect who watched a demo of our patient intake software but has not responded to booking a free trial. Remind them of key benefits, offer to provide references, and ask for a quick call to address any blockers.
- Craft an engaging sales follow-up email to a marketing VP at a software company after sending over a sales funnel audit. Offer to help implement recommendations, ask about the next steps, and suggest a quick call.
ChatpGPT Prompts for a Sales Email to Someone Who’s Ghosting You
- I had an initial sales call with the Marketing Director at Acme Software. She expressed interest in our SEO services but has ghosted me on follow-ups. Please draft a friendly email to re-engage her, ask if she has any concerns, and offer a free audit report if she jumps on a call this week.
- The COO at a tech startup met me at a conference and proactively asked for info on my supply chain software. He went dark after I sent over a proposal. Please create an email to restart the conversation, ask for feedback on the proposal, resolve any issues, and get a call on the calendar.
- An event planner connected with me on LinkedIn and had a demo of our booking software but went cold on me. Please generate an email to reconnect by offering time-limited pricing, asking for her thoughts on the platform, and securing a follow-up call.
- A retailer met me at a tradeshow, took a brochure for our products, gave me his card, and asked me to email him. After my email, he ghosted me. Please draft an engaging email to restart the conversation and get a free sample box sent out.
- A financial advisor took my webinar on overlooked small biz retirement planning issues. She engaged actively in the webinar but I haven’t heard from her since. Please create an email to re-engage her, ask if she has any other questions, and get a booking for a free consultation.
- The Marketing Director at a large hospitality company downloaded my guide on optimizing menus but went non-responsive. Please provide an email to reconnect and offer to create a free menu cost assessment report to win her business.
- The COO of a dental practice had a demo of our patient intake software and asked for a proposal but went dark afterward. Please craft an email to restart the conversation, ask for feedback on the proposal, resolve concerns, and get the next call booked.
- An insurance broker engaged with me on LinkedIn and scheduled a call but didn’t show up and has been non-responsive since. Please generate an email to re-engage him, reschedule the call, and offer a gift card for his time.
- A CEO of a tech startup met me at a conference, took my card, and asked me to email him but ghosted me after. Please create an email to reconnect, reiterate why we’re a great fit, and secure a discovery call.
- A marketing executive at a software company scheduled a free website audit but went cold afterward. Please draft an email to restart the conversation, ask if she has any concerns, and get the audit completed to win her business.
More on ChatGPT Sales Prompts:
ChatGPT Prompts for Referral Emails
- Please write a warm sales email to reach out to an IT Manager at a retail company referred by one of their vendors. Note the referral, establish rapport, and offer a free network security assessment.
- Generate a friendly sales email for a real estate broker referred by a past client. Mention the client’s name, highlight our proven track record, and offer free staging consult.
- Draft a personalized sales email to a healthcare administrator referred by a provider who loves our software. Spotlight satisfied patient reviews, and offer tailored demos.
- Create a warm sales referral email for the Marketing Director at an agency referred by their SEO vendor. Reference success in helping other agencies and offering free campaign audits.
- Please compose a tailored sales referral email for the Operations Director at a tech firm referred by one of their integrators. Name the referrer, and offer a custom workflow assessment.
- Write a warm sales referral email to the CEO of a startup referred by an executive coach familiar with our leadership training programs. Offer 1-on-1 leadership coaching sessions.
- Generate an effective sales referral email to the head chef at a hotel chain, referred by their food distributor. Mention the shared connection, and offer free menu costing analysis.
- Craft a warm sales referral email for the CFO of a retailer referred by their Payment Processor. Highlight the expertise in optimizing cash flow and minimizing merchant fees. Offer free assessment.
- Please draft a friendly sales referral email to the Principal at a school referred by the Superintendent. Reference the Superintendent’s name and results from other schools using our literacy programs.
- Create a personalized sales referral email for the President of a manufacturing company referred by their vendor. Name the vendor, highlight supply chain expertise, and offer free bottleneck identification analysis.
Optimizing Sales Emails With ChatGPT
Now that you’ve generated effective sales email drafts with ChatGPT, here are some tips for optimizing them before sending:
- Make sure the language matches your brand voice – add personal flair.
- Customize details like the prospect’s name, company, past conversations, and pain points.
- Tighten up rambling sections – cut 25% of ChatGPT’s wordiness.
- Boost credibility with stats, testimonials, and case studies
- Ensure logical flow and transition between sections
- Break up long paragraphs for ease of reading
- Use bolding, bullets, and headings for scannability
- Check reading level – aim for 7th-8th grade
- Make sure emails are mobile responsive – preview on phone
- Have a human review for typos ChatGPT will miss
- A/B test emails from different ChatGPT prompts to see which converts best
- Personalize each email further before sending
- Avoid overselling, let value proposition and helpfulness shine
ChatGPT Prompt Examples for Sales Emails
To get you started, here are 4 real examples of effective ChatGPT prompts for sales emails and the outputs they produced:
Example #1
Prompt:
Write a cold sales email to introduce my social media marketing services to local dentists. Emphasize how social media drives new patient leads. Offer a free 30-minute social media strategy session. Use a friendly but professional tone.
ChatGPT Output:
Subject: Grow Your Practice with Social Media
Dear [Dentist’s Name],
As a local dentist, you know how important it is to consistently attract new patients to your practice. With more than 80% of consumers using social media to find local businesses, harnessing the power of platforms like Facebook and Instagram has enormous potential to connect with prospective patients in your area.
My name is [Your Name] and I specialize in helping dentists maximize their social media presence to generate more leads and book more new patient appointments. I wanted to introduce myself and offer you a free 30-minute social media strategy session to explore how we could help grow your practice.
During our session, we can discuss your current social media approach and I’ll share data-backed ideas tailored to your practice on how social media ads and organic strategies can:
Attract more ideal new patients from your local area
Promote your services and establish your expertise
Remind patients when it’s time for their next visit
Help educate prospective patients about oral health
There’s no obligation or commitment needed to chat – I’m offering this as a complimentary session because I want to be a resource to dentists in our area. Please let me know if you would be interested in learning more about driving new patient growth through social media. I’m happy to work around your busy schedule.
I look forward to your reply!
Best Regards, [Your name]
Example #2
Prompt:
Write a follow-up sales email to set up a call to discuss the next steps with a prospect at an HR software startup who watched a demo video but has been slow to respond. Reference pain points discussed and reiterate key benefits of our HR software. Use an urgent but friendly tone.
ChatGPT Output:
Subject: Let’s Discuss Automating Your HR Processes
Hi [Prospect’s Name],
I hope you’ve been well since we last spoke. I wanted to follow up regarding the demo of our HR software I sent you last week.
Based on our initial conversation, I know simplifying your talent management workflows is a key priority right now. I thought the demo would be a great chance to show you how our software can eliminate tedious admin tasks for your team by centralizing and automating processes like:
Streamlining applicant tracking and onboarding
Managing employee records in one secure platform
Automating policy distribution and acknowledgments
Digitizing performance reviews and goal setting
I know you mentioned time savings and reducing manual work for your staff were important goals. Based on the feedback we’ve gotten from other growing HR teams like yours, I think you’ll be really happy with how much our platform optimizes daily HR workflows.
Are you available for a quick call sometime in the next few days to discuss the next steps? I have some availability tomorrow and Friday if either of those works for you. I’m happy to answer any additional questions you have about the platform and how we can help.
Looking forward to speaking soon!
Best, [Your name]
Example #3
Prompt:
Write a prospecting email to send to the VP of Marketing at a software company offering a free funnel analysis and audit as a lead gen tactic. Emphasize expertise in conversion rate optimization.
ChatGPT Output:
Subject: Let’s Boost Your Funnel Conversions
Hi [Prospect Name],
As a fellow marketing professional, I know how vital healthy conversion rates are for continued growth.
I wanted to introduce myself – I’m [Your Name], founder of [Company]. We specialize in helping SaaS and software companies optimize their sales funnels to maximize demo requests, free trial sign-ups, and paid conversions.
Based on what I know about [Their Company], it seems like you have an impressive marketing engine driving consistent traffic and leads. I imagine keeping those visitors engaged to convert is a top priority.
I’d love to offer you a free funnel analysis and audit for [Their Company] to identify any leaks impacting your conversion performance. My team and I will:
Thoroughly analyze your website experience and ID friction points
Assess forms, demo requests, and trial offers
Provide custom recommendations to increase conversion rates
We’ve helped companies similar to yours boost conversions by 20-50% through funnel optimization. I’d welcome the opportunity to do the same for [Their Company].
Please let me know if you would be open to a free funnel audit as the first step. I can put together a complete analysis for you within a week.
I look forward to hearing from you soon!
Best, [Your Name]
Example #4
Prompt:
Write a sales email to set up a discovery call with a marketing director at an e-commerce company who downloaded a guide on Facebook ads from our website. Reference the guide they downloaded and reiterate expertise in running FB ad campaigns.
ChatGPT Output:
Subject: Let’s Discuss Driving More Sales Through Facebook
Hi [Prospect’s Name],
I noticed you recently downloaded our guide on “The 7 Keys to Highly Effective Facebook Ad Campaigns for E-commerce Brands” from our website. I hope you found the tips in there helpful as you craft your Facebook marketing strategy!
We work with several e-commerce retailers to scale their Facebook and Instagram ad results, driving targeted traffic, high-quality leads, and sales.
Since Facebook advertising can be complex and competitive, I wanted to offer my expertise as you map out your campaigns for this quarter and beyond. I’m happy to provide strategic insights tailored for [Their Company] such as:
How to structure campaigns for optimal ROI
Creative tips specific to e-commerce products
Advanced targeting tactics to lower costs
Optimizing campaigns for mobile
Retargeting strategies to increase conversions
Would you have 30 minutes this week to discuss your Facebook advertising goals? I’m confident I can provide valuable guidance to amplify your impact on Facebook.
Let me know what works for your schedule or if you have any questions! I look forward to collaborating.
Best, [Your Name]
Best Practices for Using ChatGPT for Sales Emails
To recap, here are some best practices to follow when using ChatGPT to generate sales emails:
- Provide detailed context and instructions upfront in prompts
- Specify the type of email, goals, and ideal tone
- Keep prompts concise and specific
- Give examples of emails you want it to emulate
- Generate multiple drafts and pick the best version
- Customize the drafts extensively before sending
- Use ChatGPT’s outputs as starting points, not the final copy
- Apply human creativity and judgment throughout the process
- Personalize details and language for each prospect
- Ensure proper reading level, mobile responsiveness
- Test and refine templates over multiple uses
- Follow up regularly if no definitive response
With the right approach, ChatGPT can take your sales email game to the next level while freeing up hours normally spent writing.
Final Thoughts
ChatGPT is an indispensable sales tool for creating customized, humanized emails that grab attention and drive action.
Prompt it right and review it thoroughly, and you can connect with prospects at scale while saving hours.
Now get out there, engage leads, and boost conversions with the power of AI!
FAQs: ChatGPT Prompts for Sales Emails
What Is the ChatGPT Prompt for Sales Emails?
Provide context like prospect details, desired outcome, and past interactions, then specify the email type and ideal tone so ChatGPT can generate an initial sales email draft for you to customize.
How Do I Use ChatGPT for Sales Email?
Give ChatGPT background on the prospect, your offering, and goals, then request email types like cold reach, follow-up, referral, etc in your brand voice so it provides a quality starting point to refine and personalize.
How Do I Ask ChatGPT to Write a Marketing Email?
Specify key details about your offering, the customer segment, desired outcome, past interactions, and optimal tone so ChatGPT can provide an initial draft of a marketing email that you can then customize to your brand voice.
How Do You Use ChatGPT to Generate Sales Leads?
Prompt ChatGPT to create customized cold reach and sales prospecting emails tailored to your offering and outreach goals, then refine and personalize the messages to engage potential leads.
I have been working with AI prompts for over 5 years, and I have published several articles and books on the topic. I am passionate about the potential of AI prompts to help people create better content. I am also a frequent speaker at AI conferences, where I share my knowledge and expertise with others.
