50+ BEST ChatGPT Prompts for Market Research (2023 EDITION)

Bogged down trying to uncover actionable insights from endless data?

Cut through the noise fast with this list of the top 50 ChatGPT prompts for market research!

ChatGPT Prompts for Market Research
ChatGPT Prompts for Market Research

50 Best ChatGPT Prompts for Market Research

Here are 50 prompts you can use with ChatGPT to conduct market research and analysis:

ChatGPT Prompts for Competitor Analysis

  1. List the top 5 competitors for [company name] in the [industry] industry. For each competitor, provide a summary of their key strengths and weaknesses compared to [company name].
  2. Provide a competitive analysis of the pricing strategies used by [company name] and our 3 biggest competitors in the [industry] industry. What recommendations would you make to optimize our pricing?
  3. Compare the product offerings and features of [company name] and [competitor name] in the [industry] industry. What gaps exist in our product portfolio compared to this competitor?
  4. Analyze the social media strategy and audience demographics of [competitor name] in the [industry] industry. What are they doing well in terms of content and engagement that we could replicate?
  5. Provide a SWOT analysis evaluating the strengths, weaknesses, opportunities, and threats facing [company name] compared to our two closest competitors in the [industry] industry.

ChatGPT Prompts for Customer Research

ChatGPT Prompt for Customer Research
ChatGPT Prompt for Customer Research
  1. Based on survey data from 500 of our customers in [demographic], create a ranked list of the top 5 factors that influence their purchase decision when buying .
  2. Generate 3-5 buyer persona profiles for common customer segments who purchase . Include details like demographics, goals, challenges, and quote examples.
  3. Analyze the key themes and insights from 50 online customer reviews of . Summarize what customers like most and areas for improvement.
  4. Review data from our latest customer satisfaction survey. Highlight key metrics and insights around the customer experience, including suggested areas for improvement.
  5. Based on social media monitoring, discuss trends in customer sentiment and conversations around our brand and top competing brands over the last 6 months.

ChatGPT Prompts for Generating Consumer Personas

  1. Create a consumer persona for middle-aged suburban mothers who regularly purchase our . Include demographics, behaviors, goals, and quote examples.
  2. Generate a persona for small business owners who could benefit from our . Include details on their challenges, goals, and typical purchasing habits.
  3. Develop a consumer persona of [demographic] who would be interested in . Include relevant details on their motivations, objections, and shopping preferences.
  4. Build a persona for the ideal customer of based on our existing consumer data and market research. Make it specific and detailed.
  5. Create an aspirational persona describing our desired target customer for launching [new product/service]. Include demographics, behaviors, and shopping habits we’d like to attract.

ChatGPT Prompts for Generating Consumer Insights

ChatGPT Prompt for Generating Consumer Insights
ChatGPT Prompt for Generating Consumer Insights
  1. Analyze survey data from 1,000 [consumer demographic] to identify the top reasons why they would choose our brand over competing brands of .
  2. Review our customer service transcripts over the past year and summarize the key pain points and complaints from customers purchasing . Provide ideas to address them.
  3. Identify 3-5 new consumer insights we could act on to improve retention and increase the share of wallet among existing customers of , based on recent customer data.
  4. Analyze our web analytics and social media data to determine the key information [consumer demographic] are seeking when researching online. Recommend topics for our content strategy.
  5. Extract insights from our consumer focus group research around new product concept [X] with [demographic]. What excites them most about this product? What concerns or objections do they have?

ChatGPT Prompts for Market Sizing and Trends

  1. Conduct a market size analysis for in [geographic region]. Research the total available market, served available market, serviceable available market, and serviceable obtainable market sizes.
  2. Analyze social media conversations and search trends to identify the fastest-growing consumer segments showing increasing interest in in [geographic region].
  3. Forecast expected growth trends and market size for over the next 5 years based on the economic outlook, industry reports, and other available data. Provide low and high market size estimates.
  4. Summarize the key market drivers increasing demand for . Additionally, outline market inhibitors negatively impacting growth and adoption. Provide data sources.
  5. Compare the market size, growth trends, and competitive landscape for in [geographic region 1] vs [geographic region 2]. Highlight the key differences between these two markets.

ChatGPT Prompts for Market Segmentation

ChatGPT Prompt for Market Segmentation
ChatGPT Prompt for Market Segmentation
  1. Suggest how we might segment the market for based on demographics, psychographics, behaviors, benefits sought, or other factors. Outline 5-7 potential market segments.
  2. Help us understand our current customer base by analyzing demographic and purchasing data to determine the largest market segments for . Create a market segmentation profile for each.
  3. Review our customer survey data and online audience analytics. Recommend 3-4 ways we could better segment our buyers to target more precisely with messaging and offers.
  4. Analyze trends from our sales data to profile our best customers. Outline the key characteristics of 2-3 market segments that present the largest growth opportunities for .
  5. We are expanding our into [new market]. Recommend how to segment this market based on consumer research and recommend which segments we should target first. Outline your approach.

ChatGPT Prompts for Brand Sentiment Analysis

  1. Analyze over 1,000 social media posts mentioning our brand over the past 6 months. Summarize overall brand sentiment and mention trends/patterns you notice in how people discuss our brand online.
  2. Review conversations and brand mentions for our top 3 competitors in the [industry] industry. Benchmark our brand sentiment and perception compared to these competitors based on social listening data.
  3. Scan through user-generated reviews of our online. Summarize the key themes in positive reviews and areas for improvement based on critical/negative reviews.
  4. Compare our brand reputation and perception on social media versus 6 months ago. Outline any improvements or areas of declining sentiment. Recommend how to strengthen our brand image per this analysis.
  5. Analyze conversations about our latest on Twitter, forums, and blogs. Identify potential risks, criticisms, or misconceptions we need to address through PR and communications.

ChatGPT Prompts for Surveys and Consumer Research

ChatGPT Prompt for Surveys and Consumer Research
ChatGPT Prompt for Surveys and Consumer Research
  1. Design a survey with 10-15 questions to learn about consumer preferences and buying criteria for . Ensure questions are unbiased.
  2. We want to understand obstacles preventing customer conversion for . Draft 8-10 interview questions to uncover pain points in their customer journey.
  3. Develop a focus group discussion guide to better understand evolving needs among [consumer demographic] for . Outline 5-7 key questions you would ask.
  4. Construct an A/B survey test to determine if [value proposition A] or [value proposition B] resonates more with prospective customers of .
  5. Recommend how we might conduct ethnographic consumer research to gain behavioral insights about [consumer demographic] using . Outline a specific approach.

ChatGPT Prompts for Generating Marketing Copy and Content

  1. Write a 100-word blog post introduction designed to attract [consumer demographic] interested in learning more about [key topic related to product/service].
  2. Craft a 280-character social media post highlighting [key benefit] of our tailored to appeal to [consumer demographic].
  3. Draft a 500-word blog post aimed at [consumer persona] covering [relevant topic] to support the launch of our new . Make it engaging and educational.
  4. Outline the key benefits, features, and value proposition of in a compelling way for [consumer demographic]. Summarize in a few sentences for use in webpage headers and advertising copy.
  5. Write a compelling subject line and preview text for an email campaign promoting [sale/offer] on to existing customers. Focus on driving conversions.

ChatGPT Prompts for Predictive Market Analysis

ChatGPT Prompt for Predictive Market Analysis
ChatGPT Prompt for Predictive Market Analysis
  1. Forecast demand for over the next year based on historical data, market trends, and competitive analysis. Provide estimates for most likely, optimistic, and pessimistic scenarios.
  2. Assess the potential market size over the next 5 years if we were to launch [new product] designed to address [customer need]. Analyze analogous markets to estimate demand.
  3. Given announced plans by [competitor], analyze the likely impact on our market share for among [consumer segment]. Provide data-backed insights and projections.
  4. Develop a predictive model to estimate customer churn for based on analysis of past churn data and customer metrics. Outline your methodology.
  5. Forecast website conversion rates over the next 6 months for [e-commerce site] using time series analysis of past performance data. Outline your approach to creating a predictive model.

Limitations and Risks of Using ChatGPT for Market Research

While ChatGPT shows promise for accelerating certain areas of market research, it’s important to be aware of the limitations and potential risks:

  • Cannot replace primary market research. Data directly gathered from consumers is still more insightful.
  • Lacks the human nuance needed to design great qualitative research.
  • Results reflect training data biases. Consider context when using for broad consumer segments.
  • Does not validate data inputs. Garbage in, garbage out.
  • Limited ability to interpret complex data sets and consumer psychology.
  • Ethical risks if used improperly without transparency.

Due to these limitations, ChatGPT is best used to generate ideas that are then validated through careful competitive analysis, market research, testing, and due diligence.

Final Thoughts

ChatGPT has exciting potential for empowering marketers with fast insights to make smarter strategic decisions.

However, it’s critical to combine its capabilities with human oversight, primary research, ethics, and sound judgment.

Used responsibly, ChatGPT can help brands cut through the noise to determine what matters in connecting with customers.

FAQs: ChatGPT Prompts for Market Research

How Do You Prompt ChatGPT for Market Research?

Provide clear, specific questions and data inputs to get quality insights on competitors, customers, segmentation, forecasting, and branding.

Can ChatGPT Help With Market Research?

Yes, ChatGPT can generate ideas and analyses around competitors, consumers, trends, and segmentation to accelerate market research when used properly.

How Many Marketers Are Using ChatGPT?

Per recent surveys, over 75% of marketers are experimenting with or actively using ChatGPT for content, creative, and market research applications.

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